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The Company
Our Mission
Our mission as a leading lifting technology company is to set the highest standards in terms of customer satisfaction, first-class products and services, safety and innovation. We strive to provide our customers with a wide range of world-class lifting solutions that meet their specific requirements to realise their individual business goals. Inspired by our motto "HLR – Your Burden, Our Challenge", we are determined to achieve excellence in every aspect of our business and create added value for our customers through bespoke solutions and first-class service.
This passion for quality and customer satisfaction drives us to establish a strong presence on the national and international market in order to expand our customer base and build long-term partnerships. As part of this, we are resolutely pursuing the goal of expanding our company by opening additional locations in various regions of Germany. Our customers are the core of our business. HLR's mission is to be even closer to our customers through this expansion, to ensure maximum efficiency in our processes and to guarantee optimal support. Firmly convinced that these steps will further strengthen our influence in the industry, we are doing everything we can to open up new markets and horizons.
Our Vision
In our long-term vision, we see ourselves as a pioneer in the lifting technology industry, constantly striving for improvement and transforming the world through innovative solutions for lifting and handling loads. We therefore look beyond borders: We are determined to further expand our existing international operations by first establishing locations in neighbouring countries and then worldwide.
Our international presence enables us to take our expertise and know-how around the world and offer our customers outstanding lifting technology solutions across borders. With a global reach, we have the opportunity to offer our customers an even more comprehensive service by continuously expanding our organisation. We look forward with enthusiasm and excitement to the opportunities and possibilities that this expansion will open up for us.
Our Mission Statement
Our corporate mission statement is based on five essential pillars: quality, humanity, transparency, reliability and professionalism.
With Expertise to Success
A central component of our vision is the continuous training of our employees. We firmly believe that well-trained and committed employees are the key to success. We therefore place great importance on the personal and professional development of our team. Through training courses, workshops and further education programmes, we offer our employees the opportunity to expand their skills and knowledge in order to meet the increasing demands of the industry. Our corporate vision combines growth, internationalisation and employee development. We firmly believe that our determination and pursuit of excellence will lead us to the forefront of the lifting industry. Together with our customers and employees, we are committed to exceeding their expectations and continuously investing in our future.
